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Mascara Comparison - January 2025
| 1 Best Choice  9.8Exceptional | 2  9.7Exceptional | 3  9.6Exceptional | 4 Best Value  9.4Excellent | 5  9.1Excellent | 6  9.0Excellent | 7  8.8Very Good |
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Modelessence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free | Model Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count | Model ILIA - Limitless Lash Mascara | Non-Toxic, Cruelty-Free, Lightweight & Nourishing, Flake + Smudge-Resistant, Clean Mascara, Ophthalmologist-Tested, Safe For Sensitive Eyes | Model Maybelline Lash Sensational Washable Mascara, Lengthening and Volumizing for a Full Fan Effect, Blackest Black, 1 Count | Model essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1) | Model L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Blackest Black, 0.27 Fl Oz (1 Count) | Model essence | Lash Princess Curl & Volume Mascara | Vegan & Cruelty Free |
Brandessence | Brand MAYBELLINE | Brand ILIA | Brand MAYBELLINE | Brand essence | Brand L’Oréal Paris | Brand essence |
Reviews | Reviews | Reviews | Reviews  | Reviews | Reviews | Reviews  |
Features | ||||||
Worth the money 9.4 | Worth the money 8.6 | Worth the money 8.6 | Worth the money 8.6 | Worth the money 9.3 | Worth the money 9.9 | Worth the money 9.4 |
Simple to take off 9.1 | Simple to take off 8.6 | Simple to take off 9.4 | Simple to take off 8.6 | Simple to take off 7.9 | Simple to take off 8.9 | Simple to take off 9.1 |
Water tight 7.7 | Water tight 8.6 | Water tight 7.7 | Water tight 8.4 | Water tight 8.9 | Water tight 7.7 | Water tight 7.4 |
Sound level 9.1 | Sound level 8.6 | Sound level 8.9 | Sound level 8.9 | Sound level 8.6 | Sound level 8.6 | Sound level 8.6 |
Smudge proof 8.4 | Smudge proof 9.1 | Smudge proof 9.1 | Smudge proof 8.6 | Smudge proof 8.4 | Smudge proof 8.6 | Smudge proof 8.6 |
Long life 8.9 | Long life 8.6 | Long life 8.9 | Long life 8.6 | Long life 9.1 | Long life 7.0 | Long life 8.4 |
Tech Specs | ||||||
ColorFalse Lash Effect | Color WASHABLE VERY BLACK | Color Black | Color WASHABLE BLACKEST BLACK | Color Black | Color Washable Blackest Black | Color - |
Product Dimensions3.94 x 3.94 x 3.94 inches 1.06 Ounces | Product Dimensions 0.85 x 2.75 x 5.63 inches 0.96 Ounces | Product Dimensions 3 x 3 x 5 inches 0.64 Ounces | Product Dimensions 0.85 x 2.75 x 5.63 inches 0.32 Ounces | Product Dimensions 3.94 x 3.94 x 3.94 inches 1.06 Ounces | Product Dimensions - | Product Dimensions 22.4 x 14.92 x 6.06 inches 0.63 Ounces |
Product Benefits- | Product Benefits Defining, Volumizing, Curling, Lengthening | Product Benefits Nourishing | Product Benefits Volumizing | Product Benefits Lengthening, volumizing, moisturizing, separating, long lasting | Product Benefits - | Product Benefits Curling, Lifting, Separating, Volumizing |
Item Volume12 Milliliters | Item Volume - | Item Volume - | Item Volume 10 Milliliters | Item Volume - | Item Volume 0.27 Fluid Ounces | Item Volume 12 Milliliters |
Item Form- | Item Form Liquid | Item Form Gel | Item Form - | Item Form Not Tested On Animals, Built In Brush, Long Wearing, Waterproof, Smudge Proof, Long Lasting, Unscented, Non Clumping, Non Flaking, Water Resistant | Item Form - | Item Form Liquid |
CoverageBuildable | Coverage - | Coverage - | Coverage Full | Coverage - | Coverage Eye | Coverage - |
Review | Review | Review | Review | Review | Review - | Review |
Available On  | Available On  | Available On  | Available On | Available On | Available On | Available On |
Our Top 3 Picks
Here are the top 3 recommended products with more information to help you find the right product for you
9.8
1essenceessence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
9.4 worth the money9.1 Simple to take off9.1 Sound levelWhy we love it
Essence cosmetics is certified by PETA as a cruelty free brand
The conic shape fiber brush delivers dramatic volume and sculpted length without clumps or globs
This mascara does not flake, fade, or wear, making it a perfect all day, long lasting mascara.
-
9.7
2MAYBELLINE25% Off
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count
9.1 Smudge proof8.6 worth the money8.6 Simple to take offWhy we love it
The mascara lengthens and volumizes lashes.
The brush is specially designed to reach every lash.
The products are ophthalmologist and allergy tested.
-
9.6
3ILIA
ILIA - Limitless Lash Mascara | Non-Toxic, Cruelty-Free, Lightweight & Nourishing, Flake + Smudge-Resistant, Clean Mascara, Ophthalmologist-Tested, Safe For Sensitive Eyes
9.4 Simple to take off9.1 Smudge proof8.9 Sound levelWhy we love it
Easy to use: Lightweight, nourishing formula
Organic blend: 99 naturally derived, 25 organic
Safe for all: Ophthalmologist tested, cruelty free, safe for contact lens wearers
Mascara Buyer's Guide
Written by Ryanne BrownIntroduction to Mascara
Mascara is one of the most important and versatile cosmetic products available. It is used to enhance the beauty of the eyes, making them look bigger and brighter. It can also be used to define and darken the lashes, creating a more dramatic look. With so many different types to choose from, it can be difficult to decide which type is best for you. This guide will help you navigate the different types of mascara and choose the one that best suits your needs and preferences.
Types of Mascara
Mascara is available in a variety of types, each with its own unique benefits. Waterproof mascaras are ideal for those who have an active lifestyle or live in humid climates. They stay put and are resistant to sweat and tears. Volumizing mascaras are great for creating a dramatic look with full and lush lashes. They often contain fibers or special formulas that help to thicken and darken the lashes. Curling mascaras are designed to hold a curl in the lashes, making them appear longer and more lifted. Finally, lengthening mascaras can be used to create a natural, long-lashed look, without the need for extensions or falsies.
Mascara Brushes
The brush used to apply mascara is an important factor to consider. Different brushes are designed for specific results. For example, a brush with short, stiff bristles is ideal for creating volume and fullness. A brush with longer, flexible bristles is better suited for creating length and separation. Some mascaras may even come with two different brushes for added versatility. When choosing a mascara, think about the look you’re trying to achieve and pick a brush that will help you get there.
Formulas
The formula of a mascara can make or break your look. Some formulas are designed to be lightweight and natural-looking, while others are thicker and more dramatic. Certain formulas may also be enriched with ingredients such as vitamin E or argan oil, which can help to condition and nourish the lashes. When choosing a mascara, consider the look you’re going for and pick a formula that will help you achieve it.
Application Tips
In order to get the most out of your mascara, it’s important to apply it correctly. Start by curling your lashes with an eyelash curler. Then, starting at the base of the lashes, wiggle the wand back and forth and move upwards in a zig-zag motion. This will help to separate the lashes and prevent clumping. For maximum impact, apply multiple coats. Finally, use a lash comb to comb through the lashes and remove any excess product.
Conclusion
Choosing the right mascara can be a daunting task. With so many different types, brushes, and formulas to choose from, it can be difficult to know where to start. This guide has outlined the different types of mascara, the types of brushes available, the formulas used, and some application tips. Armed with this information, you’ll be able to find the perfect mascara that will help you achieve your desired look.
Our ranking system
At BestChoice.com, our team curates a selection of top products from a vast array available online, using a sophisticated ranking system based on carefully defined criteria.While traditional hands-on testing has its merits, our use of AI technology offers distinct advantages. AI allows us to process and analyze vast amounts of data from multiple sources, providing a comprehensive view that goes beyond what manual testing can achieve. This approach enables us to deliver insights that are aligned with current trends and consumer preferences, ensuring our reviews are both relevant and up-to-date.
Features
Our AI-driven analysis examines key attributes, capabilities, and other critical factors tailored to each product category. This method allows us to assess effectiveness from various perspectives, ensuring a well-rounded evaluation.
Consumer Reviews
We aggregate and evaluate consumer feedback from across the internet, giving weight to ratings and reviews that reflect the most reliable insights. AI enhances this process by filtering and prioritizing data, offering a balanced view without the need for direct personal endorsements.
Popularity
Our system also considers the popularity of products, analyzing factors such as market presence, reputation, and user satisfaction. By leveraging AI, we capture a comprehensive picture of a product's standing in the market, which may not always be evident through traditional testing.
Value for money
AI allows us to compare products based on attributes like price, specifications, and user feedback, helping to determine their value for money. This data-driven approach offers an efficient and reliable way to assess how products stack up against one another in terms of cost-effectiveness.
