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Mascara Comparison - January 2025
| 1 Best Choice  9.8Exceptional | 2  9.7Exceptional | 3 Best Value  9.6Exceptional | 4  9.3Excellent | 5  9.1Excellent | 6  8.8Very Good | 7  8.6Very Good |
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Modelessence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free | Model ILIA - Limitless Lash Mascara | Non-Toxic, Cruelty-Free, Lightweight & Nourishing, Flake + Smudge-Resistant, Clean Mascara, Ophthalmologist-Tested, Safe For Sensitive Eyes | Model Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count | Model Too Faced Better Than Sex Volumizing Mascara | Volume, Length + Peptides, 0.27 fl. oz., Black | Model IT Cosmetics Superhero Mascara – Super Elastic Stretch Black Mascara for Volume & Length - Volumizing Mascara with Collagen, Biotin & Peptides – Suitable Makeup Mascara for Sensitive Eyes | Model Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara - Black Mascara for Instant Volume, Length & Lift - Smudge Proof & Up To 24H Wear - Black | Model Urban Decay Perversion Volumizing Mascara (Full Size), Black Lengthening Mascara, Buildable Lash Volume & Length, Longwear, Non-waterproof, Clump-free Lash Lift, Cruelty-free - 0.34 fl oz |
Brandessence | Brand ILIA | Brand MAYBELLINE | Brand Too Faced | Brand IT Cosmetics | Brand Lancôme | Brand URBAN DECAY |
Reviews | Reviews | Reviews | Reviews  | Reviews | Reviews  | Reviews |
Features | ||||||
Simple to take off 9.1 | Simple to take off 9.4 | Simple to take off 8.6 | Simple to take off 8.9 | Simple to take off 9.1 | Simple to take off 9.1 | Simple to take off 8.1 |
Worth the money 9.4 | Worth the money 8.6 | Worth the money 8.6 | Worth the money 7.7 | Worth the money 8.6 | Worth the money 8.6 | Worth the money 7.6 |
Water tight 7.7 | Water tight 7.7 | Water tight 8.6 | Water tight 8.6 | Water tight 7.9 | Water tight 8.6 | Water tight 7.6 |
Smudge proof 8.4 | Smudge proof 9.1 | Smudge proof 9.1 | Smudge proof 8.6 | Smudge proof 8.6 | Smudge proof 8.6 | Smudge proof 7.7 |
Sound level 9.1 | Sound level 8.9 | Sound level 8.6 | Sound level 8.6 | Sound level 8.6 | Sound level 9.1 | Sound level 7.7 |
Tech Specs | ||||||
ColorFalse Lash Effect | Color Black | Color WASHABLE VERY BLACK | Color Black | Color Black | Color 01 Glossy Black | Color Black |
Product Dimensions3.94 x 3.94 x 3.94 inches 1.06 Ounces | Product Dimensions 3 x 3 x 5 inches 0.64 Ounces | Product Dimensions 0.85 x 2.75 x 5.63 inches 0.96 Ounces | Product Dimensions 4 x 1 x 1 inches 1.41 Ounces | Product Dimensions 5 x 1 x 1 inches 0.8 Ounces | Product Dimensions 3 x 3 x 5 inches 0.27 Ounces | Product Dimensions 0.71 x 0.79 x 5 inches 2.4 Ounces |
Product Benefits- | Product Benefits Nourishing | Product Benefits Defining, Volumizing, Curling, Lengthening | Product Benefits Thickening | Product Benefits Volumizing, Conditioning, Lengthening | Product Benefits Volumizing, Lifting | Product Benefits Nourishing |
Item Form- | Item Form Gel | Item Form Liquid | Item Form - | Item Form Liquid | Item Form Gel | Item Form Cream |
Item Volume12 Milliliters | Item Volume - | Item Volume - | Item Volume 8 Milliliters | Item Volume 9 Milliliters | Item Volume - | Item Volume - |
Review | Review | Review | Review | Review | Review | Review - |
Available On  | Available On  | Available On  | Available On | Available On | Available On  | Available On |
Our Top 3 Picks
Here are the top 3 recommended products with more information to help you find the right product for you
9.8
1essenceessence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
9.4 worth the money9.1 Simple to take off9.1 Sound levelWhy we love it
Essence cosmetics is certified by PETA as a cruelty free brand
The conic shape fiber brush delivers dramatic volume and sculpted length without clumps or globs
This mascara does not flake, fade, or wear, making it a perfect all day, long lasting mascara.
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9.7
2ILIA
ILIA - Limitless Lash Mascara | Non-Toxic, Cruelty-Free, Lightweight & Nourishing, Flake + Smudge-Resistant, Clean Mascara, Ophthalmologist-Tested, Safe For Sensitive Eyes
9.4 Simple to take off9.1 Smudge proof8.9 Sound levelWhy we love it
Easy to use: Lightweight, nourishing formula
Organic blend: 99 naturally derived, 25 organic
Safe for all: Ophthalmologist tested, cruelty free, safe for contact lens wearers
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9.6
3MAYBELLINE30% Off
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count
9.1 Smudge proof8.6 Simple to take off8.6 worth the moneyWhy we love it
The mascara lengthens and volumizes lashes.
The brush is specially designed to reach every lash.
The products are ophthalmologist and allergy tested.
Our ranking system
At BestChoice.com, our team curates a selection of top products from a vast array available online, using a sophisticated ranking system based on carefully defined criteria.While traditional hands-on testing has its merits, our use of AI technology offers distinct advantages. AI allows us to process and analyze vast amounts of data from multiple sources, providing a comprehensive view that goes beyond what manual testing can achieve. This approach enables us to deliver insights that are aligned with current trends and consumer preferences, ensuring our reviews are both relevant and up-to-date.
Features
Our AI-driven analysis examines key attributes, capabilities, and other critical factors tailored to each product category. This method allows us to assess effectiveness from various perspectives, ensuring a well-rounded evaluation.
Consumer Reviews
We aggregate and evaluate consumer feedback from across the internet, giving weight to ratings and reviews that reflect the most reliable insights. AI enhances this process by filtering and prioritizing data, offering a balanced view without the need for direct personal endorsements.
Popularity
Our system also considers the popularity of products, analyzing factors such as market presence, reputation, and user satisfaction. By leveraging AI, we capture a comprehensive picture of a product's standing in the market, which may not always be evident through traditional testing.
Value for money
AI allows us to compare products based on attributes like price, specifications, and user feedback, helping to determine their value for money. This data-driven approach offers an efficient and reliable way to assess how products stack up against one another in terms of cost-effectiveness.
